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That's Why You Draft a Kicker

2/11/2022 9:23 AM

Ft. Payne, Alabama is not a large city. As of the 2020 census, there were 14,877 residents in the town that is home to one awesome landscaping company and was at one point known at “The Sock Capital of the World.”

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Posted By Joe Shooner

Why I'm Thankful

11/23/2021 9:58 AM

The lady at the trash collection company said, "yes, we take king-sized mattresses, but you either have to fold them in half or....cut them in half."

That's how my brother and I ended up at our mom's house on a fall afternoon, wrangling a king-sized mattress out of the house and into the driveway.

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Posted By Joe Shooner

Handling Customer Complaints

11/2/2021 10:21 AM

Complaints suck, and apps like Nextdoor or Facebook make it infinitely worse to deal with them. However, ignoring them doesn't make them go away.

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Posted By Joe Shooner

Make Life Easier for Your Clients

10/19/2021 10:32 AM

Empathy is the key to building ease into our businesses. It is crucial to try to picture every interaction from the viewpoint of the client/prospect and do anything we can to ensure that the process feels easy to them.

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Posted By Joe Shooner

Army Worm Invasion

9/7/2021 1:07 AM

I have never heard about any lawn/landscape issue as much as I have heard about army worms in the last week.

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Posted By Joe Shooner

What's a Weed Anyway?

8/11/2021 10:04 AM

10-12 years ago, my wife and I bought a lousy looking one-gallon redbud tree from a big box store, as a sort of new-home impulse buy. That tree is now almost two stories tall and has an incredible 20+ foot spread.

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Posted By Joe Shooner

Project EverGreen

7/13/2021 2:01 PM

For over 15 years, Focal Point has worked with Project EverGreen to bring the benefits of green spaces to communities across the country. 

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Posted By Joe Shooner

Asking for Hard Truths

6/2/2021 9:57 AM

Focal Point recently had the opportunity to get some open-ended qualitative feedback from a group of our clients and prospects.


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Posted By Joe Shooner

Keeping it Simple

5/5/2021 9:54 AM

Clients and homeowners often don't know as much as you and your staff do about grubs, or aeration, or even proper watering. 

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Posted By Joe Shooner

The world has changed a lot in the last year, in ways few of us could have expected. 

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Posted By Joe Shooner

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