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Friday morning, Matt Johnston poked his head in my office and says, “have you tried the phones, boss?”

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Posted By Joe Shooner

It's Called Gratitude

11/2/2017 4:20 PM

I live in a fairly social neighborhood. There is a solid group of families we know and will intentionally spend time with; we have similar aged kids with a bunch of these folks, so there’s carpools, backyard bonfires, the whole deal. It makes living in the suburbs much more pleasant to have a network of friends in walking distance.

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Posted By Joe Shooner

Hats Off, Gentlemen

10/26/2017 4:23 PM

Focal Point exhibits at the GIE+EXPO every year, and every year as I stand in our booth and watch the crowd, it's impossible to not notice that this is a male-dominated industry. I don't know any official statistics, but it seems like there are at least 5-6 times more men than women, at least at trade shows and conventions like this GIE.

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Posted By Joe Shooner

Selling Local

10/9/2017 4:24 PM

Last month, Cincinnati lost a fantastic public radio station. WNKU was primarily a roots rock station, with a smattering of Americana, blues, reggae and classic alternative music thrown in for good measure. But the thing that really set them apart was their tremendous support of the local music scene. They played a local artist or band every single hour, and they were an awesome source of information about new upcoming bands in the area. After 33 years of broadcast, they signed off for the final time playing “This Must be the Place” by Talking Heads. For music and radio geeks like me, it was a sad day.

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Posted By Joe Shooner

I am the father to a nearly 14 year old son. A son who I love dearly, but who frustrates me frequently. From the time he could communicate, he was right about everything, and very confident in his own opinions. There’s a book title that fit him perfectly: “Often Wrong, Never in Doubt”. That’s the boy. 

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Posted By Joe Shooner

The Labor Issue

8/7/2017 4:37 PM

A few weeks ago, my brother and I took an afternoon off to spread a pallet of bagged mulch at our mom's house. The weather was pleasant and we grew up working on that property, so we had a good time having flashbacks to days of forced labor in our parents' yard.

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Posted By Joe Shooner

One consistent bit of news I am hearing this spring from our clients is that tick populations are booming in many areas. Given the seriousness of tick-bourne illnesses like Lyme Disease, this is a fairly serious thing. Many of you offer tick, flea or mosquito control services, and that's good news for your clients and their pets. We have several tools that can help you promote these services, including EDDM postcards and Grow Notes.

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Posted By Joe Shooner

Making Price Matter Less

7/10/2017 4:34 PM

I recently had the chance to spend a few days near Boston, visiting both family and clients. A great time, though I am here to tell you, that “Boston Traffic” thing you may have heard about is no joke! 

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Posted By Joe Shooner

Fall Marketing Tools

8/9/2016 4:11 PM

Cool season grasses are ready for aeration/seeding, and homeonwers start thinking about neighborhood bonfires and wishing they had a nicer patio to invite friends to. Below are some ideas to consider for marketing your services this fall.

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Posted By Joe Shooner

The best time to plant a tree was 20 years ago. The second best time is today.

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Posted By Joe Shooner

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