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            Branding, Part 3: The Brand Promise
3/11/2021 1:25 PM
This is part 3 of a 3-part series.
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            You Should Know: Informed Delivery
3/8/2021 8:42 AM
We do a tremendous amount of direct mailing, and the logistical mechanics of what the USPS does is astounding.
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            The Wrong Way to Do Discounts
2/27/2021 11:27 PM
To my eternal gratitude, my wife is decidedly not into handbags, fancy shoes, or expensive makeup. There are whole categories of luxury goods she has no interest in. It's fantastic.
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            Branding, Part 2: Your People
2/5/2021 10:13 PM
This is part 2 of a 3-part series.
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            Branding Part 1: The Product
1/20/2021 2:58 PM
This is part 1 of a 3-part series.
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            Direct Mail Options
1/7/2021 4:22 AM
There are two basic approaches we offer for direct mail lead generation: Every Door Direct Mail and Traditional Mailings.
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            Happy New Year!
1/3/2021 6:07 PM
 
            In All Things, Give Thanks
11/25/2020 4:58 AM
Your trust in us is what keeps our business operating, and your friendship is what makes it fun.
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            Service-Specific E-mail Promotions
9/13/2020 1:35 PM
One truism of business is that our customers are never as aware of our services as we are.
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            Long Term Buying Decisions
9/9/2020 1:34 PM
The goal of your marketing and advertising should be building "top-of-mind awareness," so that when your prospect finally decides to bring in a professional, YOU are the one they think of first.
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