There are two basic approaches we offer for direct mail lead generation: Every Door Direct Mail and Traditional Mailings.

"Traditional Mailing" means that we get a mailing list for you based on ideal home values in your area. We design and print a postcard or series of postcards for you, and then we handle all the addressing and mailing to the list. This is a good option for mailings that are more than 30,000 pieces or so, and it's easier in some ways, because Focal Point handles the whole operation.

"Every Door Direct Mail" (EDDM) is a program from the USPS that allows you to saturation-mail specific carrier routes without the expense of a mailing list and without having to address each individual piece. EDDM is typically less expensive than traditional mailing, but it does require a bit of legwork on your end. 

 
 
 

EDDM has become our first-stop recommendation for direct mail, because it’s geographically targeted, extremely cost-effective, and the most user-friendly program the US Post Office has ever offered, in our opinion.

Start by selecting carrier routes on the USPS Mapping Tool. Then, check out our website to see how many EDDM cards you want to produce. Call me (513-874-0027) or e-mail me (joeshooner@growpro.com) for more information.

 

There are several reasons that traditional mailing could be the best option for you. It's generally the easier option, because Focal Point handles everything. This is also why larger quantities favor traditional mailing over EDDM. Traditional mailing also gives you the option to omit existing clients, which EDDM does not. 

If you want to pursue a traditional mailing, the best first step is to give us a list of zip codes and home values you want to target. Once we have a list count, we can show you several options based on the services you want to promote and the budget you have to work with.

For more information on traditional mailing, fill out this simple form, and we will get in touch directly.