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This is part 3 of a 3-part series.

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Posted By Joe Shooner

We do a tremendous amount of direct mailing, and the logistical mechanics of what the USPS does is astounding. 

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Posted By Joe Shooner

The Wrong Way to Do Discounts

2/27/2021 11:27 PM

To my eternal gratitude, my wife is decidedly not into handbags, fancy shoes, or expensive makeup. There are whole categories of luxury goods she has no interest in. It's fantastic.

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Posted By Joe Shooner

Branding, Part 2: Your People

2/5/2021 10:13 PM

This is part 2 of a 3-part series.

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Posted By Joe Shooner

Branding Part 1: The Product

1/20/2021 2:58 PM

This is part 1 of a 3-part series. 

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Posted By Joe Shooner

Direct Mail Options

1/7/2021 4:22 AM

There are two basic approaches we offer for direct mail lead generation: Every Door Direct Mail and Traditional Mailings.

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Posted By Joe Shooner

Happy New Year!

1/3/2021 6:07 PM

If 2020 taught us anything, it’s that predicting the future is a foolish undertaking.


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Posted By Joe Shooner

In All Things, Give Thanks

11/25/2020 4:58 AM

Your trust in us is what keeps our business operating, and your friendship is what makes it fun. 

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Posted By Joe Shooner

One truism of business is that our customers are never as aware of our services as we are.

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Posted By Joe Shooner

Long Term Buying Decisions

9/9/2020 1:34 PM

The goal of your marketing and advertising should be building "top-of-mind awareness," so that when your prospect finally decides to bring in a professional, YOU are the one they think of first.

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Posted By Joe Shooner

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