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Newsletters

Green Industry Newsletter Programs

Newsletters are a tremendously effective way to maintain contact with your clients and prospects. People prefer to buy from companies they like, and both print and electronic newsletters provide you the opportunity to maintain and improve your relationship with your audience. Improve client retention, increase referrals and sell more services to each client by the simple act of staying in touch.

Focal Point has been offering newsletter programs to lawn and landscape contractors since 1987, and we feel we do a pretty good job with it. Our goal is to help you maintain a consistent newsletter program, and make your clients think you spent a lot more time and effort than you actually will. We want to get useful information to your clients, and make you look good in the process.

We offer three distinct newsletter programs for you to consider. Each of these is a good choice, and we can help you decide which is right for you. Just give us a call if you’d like to talk over the options: 800-525-6999.


Simple Solution Newsletters (Print)

Our Simple Solution newsletter subscribers receive the exact base layouts, with a custom masthead, mail panel or coupon panel that is specific to their company.


Custom Newsletters (Print)

Our Custom subscribers use the base layouts only as a starting point. They then have the option to change out any of the articles or photos, and they can edit the text to make each issue more specific to their company. Our Custom program is a great option if you want a highly customized result without having to start from scratch.


E-Newsletters

Ever need a quick and easy way to tell your clients about proper watering? What about promoting and explaining beneficial seasonal services like aeration? Our E-Newsletters are the perfect way to keep your clients informed while directing more traffic to your website.


2016 Newsletter Articles

  • FRONT PAGE ARTICLE
    Crabgrass Control OR Outdoor Living
  • Winter Lawn Damage
  • Privacy Landscaping
  • Spring Cleanup Checklist Grow Your Own! (Food)
  • Integrated Pest Management
  • FRONT PAGE ARTICLE
    Weed Control OR Entryway Landscaping & Curb Appeal
  • Pros & Cons of Spring Seeding Drainage
  • Choosing the Right Plants for Your Place
  • Permeable Pavers
  • Tomato Tips
  • FRONT PAGE ARTICLE
    Why do We Fertilize? OR Patios & Hardscaping
  • Grub Control
  • Lighting
  • Soil Testing
  • Mosquito Control
  • What is “Proper Mowing?”
  • FRONT PAGE ARTICLE
    Proper Watering OR Water Features
  • Lawn Care in High Traffic Areas
  • Benefits of Automatic Irrigation
  • Grasscycling
  • Water Saving Landscaping
  • Benefits of a Living Landscape
  • FRONT PAGE ARTICLE
    Aeration/Seeding OR Fire Features
  • Perimeter Pest Control
  • Why is Fall Good For Planting
  • After Seeding Care
  • Dealing with Shady Lawn Areas
  • What are MY Trees Worth?
  • FRONT PAGE ARTICLE
    Fall Fertilization OR Fall Landscaping/Hardscaping
  • Aeration
  • Planting for Fall & Spring Color
  • Composting
  • Fall Cleanups
  • Dormant Pruning