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Lawn and Landscape Marketing Services

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Newsletters

Improve Communication with Easy-to-Use Newsletters

Our newsletter program is built around a 6-issue schedule. Each issue has a base layout that we write and design well in advance of the ship date (see ship dates and article topics below).

Our Simple Solution newsletter subscribers receive the exact base layouts, with a custom masthead, mail panel or coupon panel that is specific to their company.

Our Semi-Custom subscribers use the base layouts only as a starting point. They then have the option to change out any of the articles or photos, and they can edit the text to make each issue more specific to their company. Our Semi-Custom program is a great option if you want a highly customized result without having to start from scratch.

 

2012 Newsletter Articles


2012 Early Spring
Base Issue
  • Crabgrass
  • Starting Seeds Indoors
  • Early Spring Tips
  • Q&A: Spring Lawn Reseeding (and Why Fall is Better)
  • Customer Message: Season Opening
  • Planning for Landscape Improvements
  • Using Pavers for Walkways and Patios
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample

Simple Solution
Base Issue
  • Broadleaf Weed Control
  • Hot Item! Outdoor Fireplaces
  • Customer Message: No Such Thing as a Stupid Question
  • Spring Tips
  • Hummingbird Gardens & Feeders
  • Building Shady Spots in a Sun-Drenched Yards
  • Mowing in the Fast-Growing Spring
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample
  • Grub Control
  • Deck Disintegrating? Many Ways to Update and Improve.
  • Early Summer Tips
  • Save Time, Aggravation and Maybe Your Lawn with an Irrigation System
  • All-America Winners
  • Most Common Gardening Mistakes
  • Compost Accelerators
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample
  • Late-Summer Bed Care
  • Keep Watering: Lawns/Flowers/Landscapes
  • Summer’s Poisonous Plants
  • Spider Mites
  • Brighten and Enhance Walkways and Improve Safety with Path Lighting
  • Thatch? Plan to Aerate.
  • Consider Massing Mums
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample
  • Lawn Renovation (Aeration and Overseeding)
  • Fall Tips: Caring for Newly Seeded Lawns
  • Lawn, Tree and Shrub Fertilization
  • Fall Planting – Plant Choices for Winter Interest
  • The Value of Trees
  • Extend Fall Evenings with Outdoor Heating & Low-Voltage Patio Lighting
  • Plan a Spring Explosion with Bulbs
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample
  • Preventing Deer Damage
  • Antidesiccants to Protect Your Evergreens
  • Customer Message: Fall Thank You
  • Cabling and Bracing to Prevent Winter Storm Damage
  • Forcing Bulbs
  • Holiday Gifts Ideas for Gardeners
  • Dormant Pruning
  • Puzzle/Trivia/Photo Hunt

Semi-Custom
Sample


Complete the form below for more information.

This is not an order, but we will use the information you provide below and contact you with further details. We will also mail you physical samples of past newsletters that match the information you provide.

 

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Mailing Services

Direct Mailing:

Let Focal Point handle your next mailing project. Direct mail continues to be the most effective way to reach prospects at their home.

Focal Point can help you generate a new list based on zip codes and demographic criteria, or use your list as part of a mailing program. We can use pricing information you have in your database to provide your prospects with a price on your services, and we can also manage New Homeowner and Canceled Client mailings.


Learn More...

  • "We've been working with Focal Point for over seven years, and their newsletter program is great! It gives us a high-impact marketing tool in full color, put together by a professional, knowledgeable staff that is very pleasant to work with. Focal Point provides a multitude of topics to choose from, or we can provide our own. Our customers love getting these newsletters. Strongly recommended!"

    Mark C. Borst Founder and President - Borst Landscape & Design
  • “As a high-end landscape architectural firm, we leave nothing to chance on details and really exceeding our clients’ expectations. Joe and his team have done just that for us. Their attention to detail and commitment to excellence has been second to none!”

    Ted Anthony Anthony's Landscaping
  • "We knew we needed a website that matched the professionalism our company is known for, and Focal Point really delivered. The look and feel and utility of our new site is just what we were after."

    Joe Kujawa Kujawa Enterprises, Inc.
  • “For several years I've used Focal Point materials and direct mail services with great success. The Focal Point team is easy to work with, and once our program is set up, it takes almost no time on my part. I recommend them if you're looking for an effective, efficient and easy direct mail program."

    Joel Wihebrink Wihebrink Landscape Management
  • “For over 12 years we have had the opportunity to work with the marketing/design team at Focal Point on a multitude of projects (postcards, billboards, folders, brochures, newsletters and much more), and the results are always the same – outstanding! We know we can count on quality design, quick turnaround, and Focal Point’s outstanding customer service with everything they do for us. Any garden center or landscape firm looking for help with their marketing will find it with the folks at Focal Point.”

    Ron Wilson Natorp’s
  • "Getting out a customer newsletter was always such a chore, it sometimes didn't happen. Focal Point changed that by providing a completely designed template that we edit and change any way we want. And they keep us on schedule. We especially like how they designed our custom newsletter to match our website. I definitely recommend this company."

    Peter van Stralen Sunshine Grounds Care
  • “Focal Point has been instrumental with marketing our business. It is so nice to have a marketing company that knows landscaping like they do, and that we can communicate with. Focal Point’s employees, the services and materials they provide, and the timing have all been excellent. And…they also have patience for us busy landscapers who know they need marketing but sometimes have to put it on the back burner. I always look to Focal Point to help me communicate with my clients and provide new and exciting ideas.”

    Daphne A. Vangelos Valley Landscaping, Inc.
  • “GrowPro (Focal Point) makes it easy for landscapers to market. They are creative, competent and easy to work with...not sure what else you could ask for. I recommend them highly to all the landscapers I work with, and my own landscaping company uses them as well.”

    Martin J. Grunder Jr.! Marty Grunder! Inc. and Grunder Landscaping Co.