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Welcome to Focal Point Communications
Lawn and Landscape Marketing Services

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E-Newsletters

E-Newsletters: Key Points

  • • Short, topic-specific e-newsletters

  • • Content based on topic schedule we develop with you

  • • Custom-designed masthead graphic included

  • • Template colors can be changed to match your custom masthead

  • • We handle all proofing and distribution

  • • Opens and click-through data available at any time after campaign is sent

Pricing

1) Initial Setup: Includes the design of your custom masthead, customizing the template colors and creating your account at growpro.createsend.com.

Price: $100

2) Per-Campaign Charges: Includes the setup, proofing and distribution of your E-Alert campaign to up to 500 e-mail addresses. Prices are determined based on how many issues/campaigns we produce for you.

Cost:
12 e-newsletters per year: $195 per campaign.
6 e-newsletters per year: $245 per campaign.
4 e-newsletters per year: $285 per campaign.

3) Additional E-Mail Addresses: The above charges include up to 500 e-mail addresses. Additional e-mails cost $0.015/address.


What Our Clients Say

"I love the monthly E-Newsletters that you guys created for us, and it seems like a no-brainer to continually do this every year. I have tried for years to manage a consistent email marketing campaign myself through constant contact and others and it never pans out. I couldn't be more thrilled with the ease, look, and results that the E-Newsletters has on my business. The E-Newsletter, in my book, is the most cost effective way to consistently stay in front of your clients and up sell new work. "
- Wesley Addington, Wesley's Landscaping and Lawncare

Lawn Care and Landscaping E-Newsletters Made Easy

Ever need a quick and easy way to tell your clients about proper watering? What about promoting and explaining beneficial seasonal services like aeration? Our E-Newsletters are the perfect way to keep your clients informed while directing more traffic to your website.

With this new service, content from our extensive archive is now available in an e-mailable format.

We start by working with you to develop a newsletter schedule for the year. Most of our clients opt for monthly newsletters, and we make the process easy enough that this frequency is not difficult to manage. Below are 3 different "editorial calendars" that you can pick and choose articles from. These are just ideas, you can provide us with your own content or request other topics from our archive.

Once the schedule is settled, we customize an html template for you, create a custom masthead and set up an online account for you at growpro.createsend.com.

Then we will set up a newsletter preview and e-mail it to you. We'll take any revisions you want to make prior to distributing it to your e-mail list.

Once the campaign is sent, you can log in to your online account to track the number of people who open your campaign and click through to your website.


Your Next Steps

Below are topic ideas for Lawn Care, Maintenance, and Landscaping E-Newsletters that correspond to articles already in our library. Look these over and then cut and paste the topics you'd like into the form below. You can also fill in with your own topic ideas if you have ideas that aren't listed here. Once we receive your submission, we'll contact you to firm up the details and your e-newsletter program will be scheduled.

Lawn Care

  • January: Customer Message: The Benefits of a Healthy Lawn
  • February: Cutting Out Winter Damage
  • March: Pre-Emergent Weed Control
  • April: Post-Emergent Weed Control
  • May: Fighting Fungus Diseases
  • June: Proper Mowing & Watering
  • July: Helping Your Lawn Beat the Heat
  • August: Plan Now for Lawn Renovations
  • September: Benefits of Fall Fertilization
  • October: Lawn Seeding
  • November: The Power of Professional Lawn Care
  • December: Happy Holidays/New Year

Landscaping

  • January: Customer Message: Why Landscaping is a Good Investment
  • February: Start Planning Now for Summer Floral Displays
  • March: Walls, Walks & Patios
  • April: What Are You Doing for Arbor Day?
  • May: Water Features
  • June: Landscape Lighting
  • July: Creating an Outdoor Room
  • August: Quick Tips for Improving Curb Appeal
  • September: Planting Spring Bulb Displays
  • October: Tree & Shrub Planting
  • November: Start Thinking About Landscape Improvements for Next Year
  • December: Happy Holidays/New Year

Maintenance

  • January: Customer Message: Professional Care Increases Property Value
  • February: Mulch Provides More Than Just Good Looks
  • March: Irrigation System Start-Up
  • April: Seasonal Floral Displays
  • May: Mowing – Why Higher is Better
  • June: Storm Protection for Trees
  • July: Emergency Response: We’re Here When You Need Us
  • August: Never Too Early to Think About Snow/Ice Control
  • September: Perimeter Pest Control
  • October: Fall Pruning
  • November: Antidesiccants
  • December: Happy Holidays/New Year

Please Contact Us Here:

Please fill in the form below with the topics you'd like for your e-newsletter by cutting/pasting from the topics above. We'll follow up with you to firm up the details.