If 2020 taught us anything, it’s that predicting the future is a foolish undertaking.

There are two basic approaches we offer for direct mail lead generation: Every Door Direct Mail and Traditional Mailings.

This is part 1 of a 3-part series. 

This is part 2 of a 3-part series.

To my eternal gratitude, my wife is decidedly not into handbags, fancy shoes, or expensive makeup. There are whole categories of luxury goods she has no interest in. It's fantastic.

We do a tremendous amount of direct mailing, and the logistical mechanics of what the USPS does is astounding. 

This is part 3 of a 3-part series.

The world has changed a lot in the last year, in ways few of us could have expected. 

Clients and homeowners often don't know as much as you and your staff do about grubs, or aeration, or even proper watering. 

Focal Point recently had the opportunity to get some open-ended qualitative feedback from a group of our clients and prospects.