Every Door Direct Mail has become our first-stop recommendation for direct mail, because it's geographically targeted, extremely cost-effective, and the most user-friendly program the US Post Office has ever offered, in our opinion.

Even if you feel like you have enough leads coming in to keep you busy, EDDM is a good program to use to generate leads in very specific neighborhoods. It's also a really good idea to be in the habit of doing some lead-generation mailings, just as a baseline of proactive marketing.

Start by selecting carrier routes on the USPS Mapping Tool. Then, check out our website to see how many EDDM cards you want to produce. Call me (800-525-6999) or e-mail me (joeshooner@growpro.com) for more information.

Traditional Direct Mail is a better option if you're planning to mail large quantities (50K or more) or if you need to omit specific addresses from your mailing. It's arguably "easier" than EDDM but tends to cost a bit more than the Every Door approach.

New Homeowner Mailings are something you should be doing. Every month, potential customers move into your area. You are a good, neighborly service provider. At the very least, it's a friendly gesture to send them a "Welcome to the Neighborhood" card. 

Now is a really good time to get your mailing program in place, and we can help put together a program that's right for you.