Happy New Year and welcome to 2019! Here’s hoping that this year is better for you than the last. We are really excited to help you and your business this year. Before we go any further, I wanted to share a story of two clients we lost in 2018, under very differing circumstances.

“I’ve heard that prospects need to see your name 9 times before they respond.”

“How many times do you recommend mailing?”

“What kind of response rates can I expect?”

Deep Down, Clients Seek a Single Source

This week, a client said a wonderful thing to me. “We would rather you guys just handle all of this work…you just make it easy for us.”

As service contractors, “making it easy” for someone is the name of the game. 

In a move that surprised very few people who know me, I have joined a Grateful Dead tribute band. 

Introducing Festuca - Home Marketing Assistant!

I was not a good math student. Let's get that out of the way.

Ideally, all your clients would take advantage of all your services. Realistically, that's often not the case. 

One of the most direct and least expensive ways to sell additional services to your clients is through e-mail marketing.

July 1 marks the first day of our fiscal year, and it always provides a good opportunity to reflect, reorient and redirect our efforts as a business.

Everything gets a little crunchy in August. You and your team have been grinding away for several months at this point, and the edges can fray even under good circumstances.