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Lawn and Landscape Marketing Services

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Hardscaping EDDM #EDDM-HS

Quick Overview

Every Door Direct Mail from the USPS is a program that allows you to saturation mail specific carrier routes. This hardscaping postcard qualifies for EDDM and is designed to help you promote a wide variety of hardscape and outdoor living design work.


  • 6.5" x 9".

  • Heavy 16 pt. cover weight stock with super glossy UV coating

  • Printed in full color on both sides.

  • Minimum order of 1,000.

  • Price includes shipping to one U.S. location in the continental 48 states for orders over $150.


Your Quantity Discount:

Hover over the price chart to see your discounted pricing.
Quantity Price
1000 $1,399.00
2000 $1,509.00
5000 $1,669.00
10000 $2,080.00
15000 $2,467.05
20000 $2,869.00
25000 $3,240.00
30000 $3,572.10
35000 $3,923.15
40000 $4,265.20
45000 $4,607.10
50000 $4,948.00

  • Upon receiving your order, we will e-mail you an order acknowledgment.

  • We will then contact you to obtain your logo and any text/photo direction you care to provide. If you’d like to use our text or photos, just let us know at this time.

  • We will then generate a work order for your project, and our design team will get started creating a customized proof.

  • Once our design team has created a proof, we will e-mail and/or fax it to you for review.

  • You will then let us know if you’d like to make any changes, or if the project is approved for printing as is. Your order includes an initial design based on your direction, plus two rounds of revisions. Additional revisions will be charged at $95 per round.

  • Once we’ve made any changes and secured your approval, we will print your project. This may take from 3 to 10 business days depending on what you ordered.

  • Prior to shipping your finished product, we will collect the order balance. If we have a credit card on file, we will use that. If you want to pay by check, please let us know and we will send you a balance invoice as soon as possible.

  • Once we’ve collected your order balance, we’ll ship your order and send you an e-mail with a UPS tracking number.

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Mailing Services

Direct Mailing:

Let Focal Point handle your next mailing project. Direct mail continues to be the most effective way to reach prospects at their home.

Focal Point can help you generate a new list based on zip codes and demographic criteria, or use your list as part of a mailing program. We can use pricing information you have in your database to provide your prospects with a price on your services, and we can also manage New Homeowner and Canceled Client mailings.


Learn More...

“We’ve had nothing but positive feedback from our clients on the e-newsletter. Some of our best clients come from two lake communities we serve, and people in those areas have told us they look forward to getting our newsletter. We consider it a tremendous success.”
Jerry O’Donnell, CBH Landscape Contractors
“As far as advertising goes, these newsletters are THE best thing we’ve ever done. I sometimes send the first one out when it’s still winter, it doesn’t matter, I’ll get calls. Best advertising we’ve ever done.”
Mike Schnatz, Schnatz & Rohrer Landscape
“I have used Focal Point for my newsletters, mailings and other services for several years and have known Matt Shooner the founder for more than 30 years.  These folks have been professional, courteous and prompt in all that they do for us.  Their pricing is competitive and they go out of their way to make sure everything is done in a professional manner. I can highly recommend their services as the best that I have found in 30+years in the lawn care industry.”
Charlie King, King GREEN, Inc.
“Recently I decided that I needed a more professional appearance for my company. Using Focal Point for our marketing needs was part of that decision. We use the Direct Mail and EDDM post cards, and clients and prospects are consistently complimenting the look and professionalism of the piece. The team at Focal Point will work with you directly to determine the look and feel of your mail piece and the type of client you are trying to attract or the type of work you would like to expand on. In my opinion if you want to grow your business and differentiate yourself from your competition, there is only one company to call in the Green Industry and that's Focal Point. Whether it be design/build, maintenance or turf care, stick to what you know as a landscape expert. Let Focal Point take care of the rest!”
Michael Pickel, Pickel Landscape Group
“The team at Focal Point makes it extremely easy for me to get fun and exciting updates to my customers. The customized newsletters, and easy communication with Joe allows me to focus on my job, and leave the writing and presentation up to the professionals. They have been quick with the reply, and always keep me and my deadlines on schedule. Highly recommended.
Jason Wilton, Clintar Landscape Management
"I love the monthly E-Newsletters that you guys created for us, and it seems like a no-brainer to continually do this every year. I have tried for years to manage a consistent email marketing campaign myself through constant contact and others and it never pans out. I couldn't be more thrilled with the ease, look, and results that the E-Newsletters has on my business. The E-Newsletter, in my book, is the most cost effective way to consistently stay in front of your clients and up sell new work."
Wesley Addington, Wesley's Landscaping and Lawncare
“GrowPro (Focal Point) makes it easy for landscapers to market. They are creative, competent and easy to work with...not sure what else you could ask for. I recommend them highly to all the landscapers I work with, and my own landscaping company uses them as well.”
Martin J. Grunder Jr.!, Marty Grunder! Inc. and Grunder Landscaping Co.
For several years I've used Focal Point materials and direct mail services with great success. The Focal Point team is easy to work with, and once our program is set up, it takes almost no time on my part. I recommend them if you're looking for an effective, efficient and easy direct mail program."
Joel Wihebrink, Wihebrink Landscape Management
“For over 12 years we have had the opportunity to work with the marketing/design team at Focal Point on a multitude of projects (postcards, billboards, folders, brochures, newsletters and much more), and the results are always the same – outstanding! We know we can count on quality design, quick turnaround, and Focal Point’s outstanding customer service with everything they do for us. Any garden center or landscape firm looking for help with their marketing will find it with the folks at Focal Point.”
Ron Wilson, Natorp’s
“I wanted to let you know that we have had great success using Focal Point and your quarterly newsletters. It has turned out to be a great way to stay connected with our clients on a regular basis and also pass on valuable information that they can use on their properties. We really appreciate your company’s willingness to meet our goals, and the strong customer service and follow-through that the entire staff at Focal Point provides to us. Thanks again and we look forward to continually working with Focal Point in the future.”
Gary Plumley, RGS
“Thanks for your help today and also for the wonderful service you all always provide. I truly love doing business with you and have the best results from your Grow Notes.”
Debbie Alcorn, Lawn Managers, Inc.
“Focal Point has been great to work with…from their responsiveness to their ability to think outside the box with me and help come up with new and creative postcards for almost anything. They have always responded back to me quickly with a proof of the EEDM or mailer that we are thinking about mailing. They even put up with me making changes to the design, without getting mad. You can’t get much better than that!”
Chris Templeton, CLC Incorporated
“Focal Point Communications has created and supplied our postcards and door hangers for the past four years, and they’ve been an important factor in the growth of our company. The creativity of the team at Focal Point, coupled with their responsiveness, attention to detail, and endless personalization options allow for them to produce ideal print media for a company like ours. Their glossy printing and eye-catching design flourishes give off an air of utmost professionalism, an air that also reflects the demeanor of Joe Shooner. We absolutely love working with Focal Point, and we look forward to working with them for years to come.”
Chase Mullin, Mullin Landscape Associates, LLC
“I just received my postcards and couldn’t be happier. I’ve had a lot of postcards done by other companies in the past and none even compare to the quality of your cards and of your service. I’ll definitely be using you again in the near future!”
Nick Baumann, Baumann Lawn and Landscape
“I absolutely love these newsletters. You and your team have taken away all of the worry and stress I used to face making up my own newsletters. I could never think of content, let alone the beautiful layout, that you produce. I have seen a definite increase in sales and profitability due to the professional, consistent mailing of the newsletters. My clients love getting them and compliment me on the colorful photos, helpful information and how sharp they look. I will never go back to doing my own newsletter again. Thanks so much for helping me grow my business with your marketing products. Thank you!”
Jay Nurney, Nurney Landscape & Design, Inc.
We started using FocalPoint Communications for our newsletters four years ago and haven’t looked back. The content is always accurate and we enjoy working with the entire team – they’re all so friendly!”
Tara DePaepe, Ryan Lawn & Tree
“I just wanted to thank you. We have been using Focal Point for our newsletter campaigns for over 15 years. The entire staff have always been so helpful creating the topics, and creating an image that matches our brand, and I love that you are able to pull pictures from our website. The topics are easily adjusted to match our region and service areas and are often spot on. We have seen a tremendous increase in enhancement sales shortly following the latest e-newsletter campaign. Thank you for all you do to make us look so good. Keep up the great work.”
Michael Bonadio, A. Bonadio & Sons
“I have been using your Grow Notes for several years now, and with great success. Our sales for fertilizer, weed control and aeration instantly went up about 30% the first year that we included them with our maintenance contracts.”
Melissa Ippach, Royal Gardens Landscape
“Thanks for working with us on the layout and adjustments. Well worth the price for the quality and attention we received from you and your staff!”
Chris Stocker, Atlantic Ridge Landscape